With art and graphics, the developers used the concept of 'trigger of play' and the 'imagination gap', where the former kept the gameplay simplistic and easy to pick up while the latter kept the art style simple for the player to imagine the rest. The game director, Aya Kyogoku, retained old content from previous games to keep fans happy and also ensured that the game was simple enough to appeal to newcomers. New Horizons began its development in 2012. They can gather and craft items, customize the island, and develop it into a community of anthropomorphic animals. In New Horizons, the player controls a character who moves to a deserted island after purchasing a getaway package from Tom Nook, accomplishes assigned tasks, and develops the island as they choose. Animal Crossing: New Horizons is a 2020 social simulation game developed and published by Nintendo for the Nintendo Switch it is the fifth main entry in the Animal Crossing series.